See also Sections One and Two
Recorded by Jackson (Dictionary) under his surname only. In another reference, however, Jackson (and also Mills and Coke) attributed Jolliffe's work to H. P. Roberts, the name of one of the artist's sitters, seen inscribed on the reverse of one of his silhouettes. The confusion was resolved by W. P. Perkins, who found a labelled example, painted in the same style, clearly marked as being by Jolliffe; this established what the artist's surname was. Recent research has revealed not only Jolliffe's full name, but the names of his parents also, as well as new information about his life and the date of his death.
Jolliffe was one of the earliest commercial profilists, as we know from the Correspondence of Thomas Gray and William Mason (London, 1853). In 1758 Gray received from his friend the Reverend William Mason a copy of some verses, with a request for criticism of them. The verses were entitled 'An Ode to Mr. Jolliffe who cuts out likenesses from the Shadow at White's'. (White's is the famous club in St James's Street, London, founded in 1693 by Francesco Bianco). The text of the poem runs as follows:
Oh, thou that on the walls of White's
The temple of virtu,
Of dukes and earls, and lords and knights,
Portrayest the features true!
Hail, founder of the British school!
No aids from science gleaning.
Let Reynolds blush, ideal fool,
Who gives his pictures meaning.
Of taste and manners let him dream,
With all his art and care,
He can but show us what men seem,
You show us what they are.
Let connoisseurs of colouring talk,
What is't at best but skin:
You, Jolliffe, at one master-stroke,
Display the void within.
In his reply Gray wrote, 'I am extremely pleased with your fashionable ode.' He went on to offer a few criticisms (the revised text which I have quoted incorporates at least one of these) and also inquired who Jolliffe was. 'Lord,' replied Mason, 'you are not one of us; you know nothing of life. Why, Mr. Jolliffe is a bookseller's son in St. James' Street, who takes profiles with a candle better than anybody. All White's have sat to him, including Prince Edward. At first his price was only half a crown, but now it is raised to a crown, and he has literally got a hundred pounds by it.'
We know from this that by 1758 Jolliffe must have cut at least eight hundred profiles. He was probably about twenty years old at this time. 'Prince Edward' must have been Edward Augustus, Duke of York and Albany (1739-67), third child and second son of Frederick Louis, Prince of Wales. C. E. Vulliamy (Royal George, London, 1937) describes him as 'a careless depraved young man — George III kept him at a distance.'
Mr Percy Higgs has discovered that Jolliffe's family lived at 72 St James's Street for many years. This house was at the lower end of St James's Street on the west side, opposite King Street and next door to Arthur's Club. It was occupied by the Jolliffes from at least as early as 1741 until 1795, when it became No. 70 (the numbering of the houses in the street changed in that year). The profilist's father, John Jolliffe, died in February 1755. From 1741 until his death he had paid the poor rate, as householder. From 1756 his wife Jane paid the rates, continuing to do so until 1780 (possibly the year of her death). The profilist may have been born in this house.
Gray referred to Jolliffe as a bookseller's son. The bookselling business must have existed in 1758, but the earliest directory references date from 1774. After John Jolliffe's death, the business may have been carried on by his widow. No doubt her profilist son discovered that the production of profiles was more profitable, although he may have assisted in the family business. A search of wills at Somerset House, of the records of St James's Church, Piccadilly, and of the records in the Westminster Archives Library revealed only one reference to the Jolliffe family: the date of W. J. Jolliffe's death (May 1798). I own two lockets by him, dated 1797, which indicate that he was working up to within a year of his death. He was probably in his sixties when he died.
Jolliffe's profiles on glass are skilful and individual, but rarely labelled or signed. All the cabinet size pieces which I have seen are painted on flat glass. The earliest illustrated silhouette (in Chapter Four) is a profile of a man wearing a three-cornered hat (possibly the Kevenhuller hat of the late 1760s). This sillhouette is backed with silk; the glass is decorated with a plain black band, on the inner side of which is an oval of black dots.
94
A few other artists were to use a similar decorative band, but at a later date, and Jolliffe was probably the first profilist to use this technique. He was to use it often, with variations. He continued to back his glass profiles with silk; often he decorated the black surround with large dots and scrolls, all drawn 'with a needle and backed with gold or with copper foil, to give an effect of specks of gold round the portraits. Sometimes Jolliffe elaborated the decoration by depicting elegant lacy curtains, painted with thinned pigment, inside the elaborate bands.
Jolliffe used the needle, sometimes to show the detail of the sitter's hair, and always to show the lines marking the sleeves, collars and lapels of men's coats. When rendering the transparent materials of women's dresses of the 1790s, Jolliffe usually scratched wavy parallel lines. He sometimes combined this scratching with brush-strokes so skilfully that, seen against the silk backing, the work has the effect of a needlework picture.
As a rule, Jolliffe continued his portraits to the base of the oval decorated surround, but a few examples are terminated with an almost horizontal bust-line finish. In some cases Jolliffe continued the profile to the base of the glass, thus obliterating the oval decoration (which he would have painted first). Most of the decoration in the bands was originally backed with foil, but an inspection of dismantled examples shows that the metal foil (of pinkish hue when copper was used) was applied in large pieces, which, over the years, have peeled and largely disintegrated. A greenish hue behind these dots indicates the presence of verdigris, caused by the deterioration of the copper. I have not seen silhouettes by any other artist on which copper is used in this way.
Some of Jolliffe's women sitters have a doll-like look; his silhouette of Mary Drewe (in my collection) lacks decorative bands, although it is backed with silk, but is identifiable from this doll-like appearance as well as from the style of work with the needle. The silhouette of a little girl (c. 1794-95) illustrated in Chapter Eight shows Jolliffe's style at its most delicate and finished.
245
Three lockets by Jolliffe are illustrated. They are all typical of his style and have the decorative bands; two are also decorated and inscribed on the back. They are painted on convex glass.
Jolliffe's bust-length profiles (which are of the usual size) were normally housed in frames of oval hammered brass or pearwood. As no advertisements or trade labels of Jolliffe, showing prices, have been seen, we do not know how much these glass profiles cost, but the price must have been higher than 2s 6d, which he was charging in 1758.
Two trade labels are recorded. No. 1, seen on the reverse of the large group of the Ashburnham family (c. 1767) illustrated in Section Two, reads as follows:
862
John Jolliffe
Bookseller
in St. James' Street
LONDON
Takes Likenesses
from the
Shadow.
Trade Label No. 2 was seen by W. P. Perkins on the reverse of the profile, painted on glass, discovered by him, which I mentioned above. It bore the address 72 St James's Street. Since this profile is later in date than the Ashburnham group, the label must have been used later than No. 1 (though it cannot have been used after 1795, when the numbering of St James's Street was changed and No. 72 was renumbered No. 70).
Ills. 56, 94, 245, 1102-1111, 1219, 1236